Meet an experienced communications strategist, digital marketer, and content creator—looking forward to working with you.
NEW: You can’t fail at yoga
The latest…
Skillful—what does that mean?
I’d love to chat with you about your communications needs and connect my experience and examples from my body of work to ideas for your projects. Let’s talk!
2021 Annual Report for dietary supplement trade association… 
sections included multimedia assets… 
…for skimmers… 
… 
…and deep divers… 
…with a video trailer… 
…social media… 
…and a printable summary 
…some of the brands and companies I’ve worked with in my role at CRN… 
…B2B marketing of consumer survey data… 
…B2B marketing of consumer survey data… 
…B2B marketing of trade association’s latest consumer survey data… 
Content marketing elements for newsletters, direct email, social and more… 
Content marketing and educational information… 
content for for newsletters, direct email, social and more… 
Content marketing and educational information… 
Survey content for education, marketing, and more… 
I created the branding and digital assets for this premier conference… 
…and designed the virtual event platform’s look… 
I develop content and create designs for position papers, backgrounders, white papers… 
I created this annual report spotlighting how the essential dietary supplement industry supported consumer wellness during the pandemic. The piece is designed for web, with a mobile version and printable booklet, as well. 
I manage CRN’s website and have evolved the association’s website from a collection of discrete HTML pages, started by me in about 2000, to the Drupal CMS we run today. 
I developed an app for members… 
…the CRN Connect mobile app.. 
Curated and produced video content… 
I created the branding for CRN’s annual events every year, which include email and social media marketing components… 
annual event marketing for social media… 
… and other digital platforms 
As well as for live, in-person events, signage and on-site print materials, too… 
…including a mobile app. 
In 2019, the annual report picked up on the “Vitality” theme… 
CRN’s 2018 event app, which reflected the overall branding I created… 
I also create graphics illustrating survey data… 
Infographics for educational initiatives… 
Survey data graphics 
Annual reports… 
Transparency initiative branding, with website design project management and marketing… 
Created a B2B campaign to encourage industry participation… 
A peek into my process…to develop the Supplement OWL logo, I worked through several pen and ink gesture drawings to arrive at the visual elements… 
…more early OWL transparency promotion… 
Annual reports… 
Annual reports… 
Annual reports… 
Annual reports… 
Annual reports… 
Infographics with survey data… 
Infographics with survey data… 
Infographics with survey data… 
I produce content for a variety of initiatives at CRN… 
…and design and develop a variety of microsites… 
…and graphics as well as copy…. 
educational infographics…and social media graphics… 
educational infographics…and social media graphics… 
…interactive web experiences… 
educational infographics…and social media graphics… 
…interactive graphics… 
educational infographics…and social media graphics… 
educational infographics…and social media graphics… 
educational infographics…and social media graphics… 
educational infographics…and social media graphics… 
virtual event and webinar marketing, included copywriting, email marketing campaigns and landing pages… 
virtual event and webinar marketing, included copywriting, email marketing campaigns and landing pages… 
virtual event and webinar marketing, included copywriting, email marketing campaigns and landing pages… 
virtual event and webinar marketing, included copywriting, email marketing campaigns and landing pages… 
virtual event and webinar marketing, included copywriting, email marketing campaigns and landing pages… 
virtual event and webinar marketing, included copywriting, email marketing campaigns and landing pages… 
virtual event and webinar marketing, included copywriting, email marketing campaigns and landing pages… 
virtual event and webinar marketing, included copywriting, email marketing campaigns and landing pages… 
virtual event and webinar marketing, included copywriting, email marketing campaigns and landing pages… 
virtual event and webinar marketing, included copywriting, email marketing campaigns and landing pages… 
virtual event and webinar marketing, included copywriting, email marketing campaigns and landing pages… 
virtual event and webinar marketing, included copywriting, email marketing campaigns and landing pages… 
virtual event and webinar marketing, included copywriting, email marketing campaigns and landing pages… 
virtual event and webinar marketing, included copywriting, email marketing campaigns and landing pages… 
I oversee content and contribute to the writing and design of a daily newsletter… 
I oversee content and contribute to the writing and design of a daily newsletter… 
I oversee content and contribute to the writing and design of a daily newsletter… 
I oversee content and contribute to the writing and design of a daily newsletter… 
I oversee content and contribute to the writing and design of a daily newsletter…and helped develop a suite of COVID-19 resources for our members during the pandemic… 
I write and produce video content, as well… 
Another CRN educational campaign… 
I created the logo for the award-winning “Life…supplemented” campaign… 
…and related graphics… 
I manage a range of websites for CRN and its affiliates… 
…and create marketing materials for their events… 
I designed event themes and collateral for CRN-I events, as well…. 
I designed event themes and collateral for CRN-I events, as well…. 
…and a variety of trade association initiatives… 
Advocacy content 
Advocacy content 
A look into my creative process 
Advocacy content 
A look into my creative process 
A look into my creative process 
A look into my creative process 
A look into my creative process 
A look into my creative process 
A look into my creative process 
A look into my creative process 
A look into my creative process 
A look into my creative process 
Survey data microsite 
Survey data microsite
A proprietary blend of curiosity-driven insight, creativity, and practicality forms the secret sauce behind the energy I bring to my work.